Understanding White Label SEO

Last Updated on Thursday, 24 September 2015 02:47 Written by Larry Thursday, 24 September 2015 02:46

The Yellow and White pages certainly had good runs as the premiere methods for indexing the names and numbers of people and businesses. However search engines such as Google and Yahoo can find this information with more sped and accuracy. Subsequently, Search Engine Optimization (SEO) has become a multi-billion dollar industry as companies attempt to post higher results. Someone searching for ‘tire shops in San Francisco’ is probably only going to look through the top two or three results before making a decision. These potential customers have less than a 10% chance of looking at the results on the second page, which is why companies pay so much to have their sites listed in the top search engine results. The industry of SEO has grown so fast that they now have to outsource SEO.

What is White Label SEO

The concept of white label outsourcing has actually existed for some time. A store may sell a name brand product, and a similar generic substitute. Many times, both products are made and the same time by the same manufacturer. However, the generic band is sold directly to the store at a steep discount. The resellers need apply their own trademarks so these goods are delivered with blank labels. Ford actually manufactures pickup trucks for smaller auto manufacturers like Mazda. Ford makes a profit from the sell, and Mazda can still sell the truck for a retail price. Mazda assumes all the distribution, advertising and storage charges associated with selling the vehicle wholesale so Ford sells it to them at a drastically reduced price. White Label SEO uses a similar premise, allowing third parties to sell their services at a discount.

Finding the Best SEO Reseller 

There are several very reputable SEO resellers on the web, but certain factors make some better than others. Before choosing a company, experience must be taken into consideration. It’s important to remember that reputation and experience are very different. A company may have been in business for 15 years, but an 8 year company may have better clients. Any company with a major corporation as a client is going to be more expensive, but it will also garner better results. Nothing can predict future success more than past customer retention rate. Repeat business is essential to an company, a people will only return to a company if they’re satisfied. White label SEO providers that retain 90% or more of their customers will offer better results and superior customer service. A higher ranking in Google is a sure way to grow a business, but there are drawbacks to using an SEO reseller.

What can Go Wrong with Private Label SEO 

Google was the first search engine to develop an algorithm to determine which sites to display first. There was a time when companies would simply load a website’s’ content with keywords to appear higher in the results. Google now punishes companies for keyword stuffing, and other shady practices. The other search engines quickly followed suit, altogether removing some websites from their index. The first algorithm was known as Panda and this was quickly replaced by Penguin and then Hummingbird. Google’s algorithm is an ever-changing puzzle, and the tactics that a company purchases today may be obsolete tomorrow. This is why it’s best to use a company with a strong reputation, because a new company may not guarantee its results.

Who Can Outsource SEO

Virtually anyone can outsource SEO, because resellers don’t need a previous knowledge of Google’s algorithms. Resellers offer packages to the services to their clients, but the SEO company does all the work. The same criteria for finding a quality SEO reseller to promote a business is the same as the criteria for finding a quality SEO company with whom to partner. Resellers must have complete faith in the SEO provider, because a lack of results is gong to result in very angry customers. The reseller only keeps a percentage of the overall fee, so offering full refunds isn’t an option. Fortunately, a firm with major universities or Fortune 100 companies for clients has a reputation that can be trusted. It’s also important to find a company that offers the reseller a higher percentage of the revenue. In business, it’s always necessary to negotiate. A reseller who retains 40% of the revenue will have more room to negotiate a lower price than someone who keeps just 25%.

Is Using White Label SEO a Good Idea

This is a growing field that can help a small business grow, but it’s important to link with the right company. Each of the best companies has its strengths and weaknesses, and no one firm is best for everyone. Each company has to consider its own goals and determine which SEO firm can best help to reach them.