White Label SEO for Profit

Last Updated on Friday, 17 July 2015 10:10 Written by Larry Friday, 17 July 2015 09:39

How to Find a Great White Label SEO Provider for Your Agency

As we are all aware, when talking about outsourcing SEO, this can be a very expensive endeavor. SEO teams also tend to need quite a lot of time to be invested so that they can be given the right amount of direction and to manage their tasks. There is an alternative though – find a leading White Label SEO program. This is also known as SEO resellers or private label SEO resellers and these people/agencies provide you with an alternative to an SEO team that is more cost effective.

One of the advantages to private label SEO is that this is a service that is offered to you invisibly and this, essentially is what makes it a product that is blank labeled. What this means is that for anyone who decides to use this type of SEO, they have the freedom to brand it any way they see fit. They can even utilize their company message and/or their company logo to brand it. This allows for the company hiring the SEO reseller to maintain a seamless and professional image while they are also providing all of their clients with services that are top of the line.

In all actuality, these SEO reseller programs provide businesses with a great return on their investment; in terms of for their clients as well as for the business itself. Also, the scalability is enhanced as well as the profitability and then there are always the rankings on the search engines to consider too. Regardless, it is vital that if you are going to use one of these services, you use one that is high quality.

Selection Criteria – What to Look For

To say that not all of the resellers of white label SEO are created equally would be very true. Therefore, before you choose one, it is critical that you have a list of things that you need before you start the process. There is quite a large variety of different services that are available and these can range from software that is automated all the way up to platforms that are quite complicated and these, as you might think, will be a bit on the expensive side.

Before making a final decision as to which White labeled SEO reseller program you will go with, you should work through the short checklist below which can act as a sort of guide to getting everything right.

  • Will this be helpful for scaling your business? Generally, these services begin very slowly, but as your trust for the provider increases, you will be getting into a position where you are ready to take on more and more clients.
  • DO they offer no compromises on quality along with an optimal margin for resellers? If the provider will be working with deliverables that are sub – par, an optimal reseller margin will not be a consideration. SEO can be quite tricky and the reseller needs to be able to provide top quality services or you will be left not being able to provide your clients with the results they are looking for.
  • Does the reseller offer frequent and quality reports? You know that your clients will be looking for a high level of performance from you and the easiest and best way to show them is be providing them with regular reports. These reports might include but will not be limited to things like:
    • Financial data
    • Keyword ranking updates
    • Link building activities

Things That Can Go Wrong

When you decide to outsource SEO, there are always the chance that things can go wrong. First and foremost is that you will not get the results that you want. However, it is important to remember that no company is going to reach a #1 spot across the search engines overnight. If a company promises you this they are lying to you. SEO is something that takes time to see results and it is best if you go into the process knowing this.

When things start to go wrong with white label SEO you will know because you will not be able to give your clients results that are powerful and consistent, you will not see an increase in scalability and profitability.

What you need to know to Outsource SEO

Remember that not all of these services are created equal. Here are some things that you will need to know to make the right choice.

  • Which program will get the best and most consistent results?
  • Is automated software better than promotions that are man-made?
  • Which platform can I get the best reports from for my client?
  • Which system is the easiest to deal with?

By taking all of these things into consideration when you are choosing an SEO reseller, you will be making a better, more informed decision.