Understanding White Label SEO

Last Updated on Thursday, 24 September 2015 02:47 Written by Larry Thursday, 24 September 2015 02:46

The Yellow and White pages certainly had good runs as the premiere methods for indexing the names and numbers of people and businesses. However search engines such as Google and Yahoo can find this information with more sped and accuracy. Subsequently, Search Engine Optimization (SEO) has become a multi-billion dollar industry as companies attempt to post higher results. Someone searching for ‘tire shops in San Francisco’ is probably only going to look through the top two or three results before making a decision. These potential customers have less than a 10% chance of looking at the results on the second page, which is why companies pay so much to have their sites listed in the top search engine results. The industry of SEO has grown so fast that they now have to outsource SEO.

What is White Label SEO

The concept of white label outsourcing has actually existed for some time. A store may sell a name brand product, and a similar generic substitute. Many times, both products are made and the same time by the same manufacturer. However, the generic band is sold directly to the store at a steep discount. The resellers need apply their own trademarks so these goods are delivered with blank labels. Ford actually manufactures pickup trucks for smaller auto manufacturers like Mazda. Ford makes a profit from the sell, and Mazda can still sell the truck for a retail price. Mazda assumes all the distribution, advertising and storage charges associated with selling the vehicle wholesale so Ford sells it to them at a drastically reduced price. White Label SEO uses a similar premise, allowing third parties to sell their services at a discount.

Finding the Best SEO Reseller 

There are several very reputable SEO resellers on the web, but certain factors make some better than others. Before choosing a company, experience must be taken into consideration. It’s important to remember that reputation and experience are very different. A company may have been in business for 15 years, but an 8 year company may have better clients. Any company with a major corporation as a client is going to be more expensive, but it will also garner better results. Nothing can predict future success more than past customer retention rate. Repeat business is essential to an company, a people will only return to a company if they’re satisfied. White label SEO providers that retain 90% or more of their customers will offer better results and superior customer service. A higher ranking in Google is a sure way to grow a business, but there are drawbacks to using an SEO reseller.

What can Go Wrong with Private Label SEO 

Google was the first search engine to develop an algorithm to determine which sites to display first. There was a time when companies would simply load a website’s’ content with keywords to appear higher in the results. Google now punishes companies for keyword stuffing, and other shady practices. The other search engines quickly followed suit, altogether removing some websites from their index. The first algorithm was known as Panda and this was quickly replaced by Penguin and then Hummingbird. Google’s algorithm is an ever-changing puzzle, and the tactics that a company purchases today may be obsolete tomorrow. This is why it’s best to use a company with a strong reputation, because a new company may not guarantee its results.

Who Can Outsource SEO

Virtually anyone can outsource SEO, because resellers don’t need a previous knowledge of Google’s algorithms. Resellers offer packages to the services to their clients, but the SEO company does all the work. The same criteria for finding a quality SEO reseller to promote a business is the same as the criteria for finding a quality SEO company with whom to partner. Resellers must have complete faith in the SEO provider, because a lack of results is gong to result in very angry customers. The reseller only keeps a percentage of the overall fee, so offering full refunds isn’t an option. Fortunately, a firm with major universities or Fortune 100 companies for clients has a reputation that can be trusted. It’s also important to find a company that offers the reseller a higher percentage of the revenue. In business, it’s always necessary to negotiate. A reseller who retains 40% of the revenue will have more room to negotiate a lower price than someone who keeps just 25%.

Is Using White Label SEO a Good Idea

This is a growing field that can help a small business grow, but it’s important to link with the right company. Each of the best companies has its strengths and weaknesses, and no one firm is best for everyone. Each company has to consider its own goals and determine which SEO firm can best help to reach them.


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White Label SEO for Profit

Last Updated on Friday, 17 July 2015 10:10 Written by Larry Friday, 17 July 2015 09:39

How to Find a Great White Label SEO Provider for Your Agency

As we are all aware, when talking about outsourcing SEO, this can be a very expensive endeavor. SEO teams also tend to need quite a lot of time to be invested so that they can be given the right amount of direction and to manage their tasks. There is an alternative though – find a leading White Label SEO program. This is also known as SEO resellers or private label SEO resellers and these people/agencies provide you with an alternative to an SEO team that is more cost effective.

One of the advantages to private label SEO is that this is a service that is offered to you invisibly and this, essentially is what makes it a product that is blank labeled. What this means is that for anyone who decides to use this type of SEO, they have the freedom to brand it any way they see fit. They can even utilize their company message and/or their company logo to brand it. This allows for the company hiring the SEO reseller to maintain a seamless and professional image while they are also providing all of their clients with services that are top of the line.

In all actuality, these SEO reseller programs provide businesses with a great return on their investment; in terms of for their clients as well as for the business itself. Also, the scalability is enhanced as well as the profitability and then there are always the rankings on the search engines to consider too. Regardless, it is vital that if you are going to use one of these services, you use one that is high quality.

Selection Criteria – What to Look For

To say that not all of the resellers of white label SEO are created equally would be very true. Therefore, before you choose one, it is critical that you have a list of things that you need before you start the process. There is quite a large variety of different services that are available and these can range from software that is automated all the way up to platforms that are quite complicated and these, as you might think, will be a bit on the expensive side.

Before making a final decision as to which White labeled SEO reseller program you will go with, you should work through the short checklist below which can act as a sort of guide to getting everything right.

  • Will this be helpful for scaling your business? Generally, these services begin very slowly, but as your trust for the provider increases, you will be getting into a position where you are ready to take on more and more clients.
  • DO they offer no compromises on quality along with an optimal margin for resellers? If the provider will be working with deliverables that are sub – par, an optimal reseller margin will not be a consideration. SEO can be quite tricky and the reseller needs to be able to provide top quality services or you will be left not being able to provide your clients with the results they are looking for.
  • Does the reseller offer frequent and quality reports? You know that your clients will be looking for a high level of performance from you and the easiest and best way to show them is be providing them with regular reports. These reports might include but will not be limited to things like:
    • Financial data
    • Keyword ranking updates
    • Link building activities

Things That Can Go Wrong

When you decide to outsource SEO, there are always the chance that things can go wrong. First and foremost is that you will not get the results that you want. However, it is important to remember that no company is going to reach a #1 spot across the search engines overnight. If a company promises you this they are lying to you. SEO is something that takes time to see results and it is best if you go into the process knowing this.

When things start to go wrong with white label SEO you will know because you will not be able to give your clients results that are powerful and consistent, you will not see an increase in scalability and profitability.

What you need to know to Outsource SEO

Remember that not all of these services are created equal. Here are some things that you will need to know to make the right choice.

  • Which program will get the best and most consistent results?
  • Is automated software better than promotions that are man-made?
  • Which platform can I get the best reports from for my client?
  • Which system is the easiest to deal with?

By taking all of these things into consideration when you are choosing an SEO reseller, you will be making a better, more informed decision.

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Hello SEO reseller dude

Last Updated on Monday, 10 December 2012 07:35 Written by Larry Monday, 10 December 2012 07:32

You want to find the leading SEO reseller programs online. I know this. Please read about our experience with white label SEO resellers and find out what NOT to do and what to do with ease. We will steer you to the right programs and how to Outsource SEO the right way.

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